ABBA!
What a great week!
I spotted this jarred herring in a fancy store in Milwaukee and just had to share it with you! Who knew that Abba did pickled herring!
I finished my jury duty last week, just missing getting on an attempted murder trial with two defendants on Tuesday... and getting off a bit early of Thursday, not a bad finish. Work paid for one of the days, and for the day I was actually on a jury I think I get 15 bucks and a letter of thanks from the judge. (I'll frame the letter..)
After that, I worked straight through until Tuesday and flew to Chicago, (Midway) on Wednesday and met a group of people from our Southwest region. We picked up our rental and then visited three of our stores in the Chicago area, and then drove to Milwaukee for the American Cheese Conference. We checked in to the very lovely Hilton there, which was built in 1928. It''s a fantastic old hotel in immaculate condition, the service was great! We had dinner at a place nearby, (I had a brat, since we were in brat country) and we all tucked in early enough for the nite.
The next morning, we met for a buffet breakfast in the hotel and then went to our first seminar; "Affinage", which was interesting enough, and then after a break we had lunch, again provided by the hotel. The food was O.K., but just O.K. And we are hard to please...
After lunch, some of us did a seminar on traveling for cheese, (for which I will be doing a presentation next year), and after that we had drinks in the hotel bar and then went off to meet the Midwest team for a dinner that they were hosting at a very good natural and organic restaurant. I have to admit that my expectations were not high for this dinner, but I was pleasantly suprised! This place was fantastic! I had the best carpaccio (with fresh white truffles) that I have ever had, and the organic beef tenderloin was stellar! The wine selection was not so good, so we drank Chimay which served us well. We sailed back to the hotel bar and had some more drinks, mostly the local brew and managed to get up to our rooms.
The next morning, I met some of our group for breakfast and then went to a retailing seminar that was most interesting. There were a lot of people there from the industry, (most of the really big players) and a lot of cheese makers, all trying to figure out how to sell more cheese. Considering the fact that many of the people in the room would gladly cut each other's throats in competitive merchandising, it was a civil enough panel and imformative.
For the afternoon, we all went to busses and proceeded to visit a couple of gourmet retail stores, one of which was interesting. The other store featured a nineteen year old "Miss Wisconsin Swiss Cheese Queen" with goopy pageant hair and a rhinestone tiara handing out samples. I'm sorry that I do not have a picture of her for you, but there was just no way that I could have done it! I thought it would be cute to have our regional cheese coordinator doing a graceful bow to the Swiss Cheese Queen... but that made her laugh so hard that the picture was out of the question. (I love her, she has such a good sense of humor! She always gets it.)
You see the poor girl, who looked like she would have rather spent the day in hell, was standing in front of an enormous display of Velveeta!
The bus delivered us back to the hotel, where we had an hour or so to rest and then...
...we went to the Milwaukee Art Museum a very amazing building on the shore of Lake Michigan for a reception. The wings that you see in the pic fold up and down during the day. It's extraordinary; the building is a work of art. And there is art inside.
Like this Chihuly glass installation. Well, I just love Chihuly, and within seconds of saying that out loud, I was in conversation with a well heeled cheese maker that owned a few pieces. Then I finally met the woman from Neal's Yard that had set up our (Massy's and my) visits to the Irish cheese makers and was able to thank her in person for her help (she had been sequestered as a judge for two days...) and also tell her that the article that I wrote for the company newsletter was going to be published soon, and that after that she was welcome to use it for any promotional purposes. She seemed happy about this, and she should be; it's a good piece. And I was happy too. It's a good example of what I can do when someone sends me out on a cheese trip.
The next morning after breakfast, I hooked up with my regional coordinator and some other people from our region and we reported for duty at the main ballroom to set up the vast displays of cheese for the big event that night. I got one of the tables to do, not the biggest display, but still.... Eight hours later we had finshed and my group went downstairs to the bar for some refreshments. After a while, we went back upstairs quickly to change into some less funky clothes and attend the big event. After all the displays are built, everyone leaves the room and the judges come in and place the various first, second, and third ribbons on the winning cheeses that were scored during the previous two day judging period. Then we all get to go in and see who won. (The table I did looked rather perfect with a cascade of ribbons in perfect symmetry down the front, as if I knew who would win for that category, but that was just blind luck. The pics that follow are of two of the tables, but not of the one I did. I haven't got a pic of that yet, but will soon from another source. My camera battery went out... doh!)
We went around tasting each of the winning cheeses, at least the ones that I hadn't tasted while I was setting up, and dishing a few of the choices while agreeing with most of the others. There were some amazing cheeses! My new favorite blue is the Crater Lake Bleu. It's a brilliant blue cheese, and most important for this competition, it's a brilliant American blue! It's original in it's flavor profile, not an imitation of a continental cheese. It was made by Ig Vella, the son of the man perfected Vella Dry Jack and a legend in cheese making in the Sonoma Valley.
There were other choices that stood out, but this was the big one for me. (Carr Valley's Gran Canaria won "Best of Show" and it was great, but I am a blue and washed rind fanatic so it wasn't as big of a deal for me.)
There were over 800 cheeses this year for the competition, about two hundred more than last year and twice as many as the year before. American artinisal cheese making is beginning to come into it's own and we are not just making imitations of the great cheeses of Europe, we are charting our own course. And that's a good thing.
We spent the rest of the evening in the hotel bar, which we had adopted as our place to meet, arguing about the various merits of the cheeses that we had seen and discussing how we might merchandise them in our stores and what wines and beers might work with them and then as it got later, we talked about how we felt about what we do and how we get through each day of work.
These are my people.
I work with an amazing group of people; we are passionate about the stuff we sell because we love it so. The cheeses that we sell are alive; pockets of protein protected by a microbial community with an amazing complexity and a venerable history. The flavors and textures are linked to the land; a cheese is a product of it's locale, the grass and soil, the terroir. The animals that feed on that environment, produce milk that is flavored by what they eat and the cheese makers work with the local microbial population, often brilliantly, to produce something that is wonderful, and sometimes sensually awe inspiring. And every one of us involved from farm to market, goes totally over the top when someone gets it right.
So, anyway... next is Vegas to meet luca and see GC and Bok, and then a drive down to Santa Fe... (we may or may not get to see Alex there, we're still working on the exact dates).
Other changes in my life are on the table, but nothing definite yet.
Just a lot of very interesting possiblities... and out of that pile will come what may.
I'm ready.
durlx
What a great week!
I spotted this jarred herring in a fancy store in Milwaukee and just had to share it with you! Who knew that Abba did pickled herring!
I finished my jury duty last week, just missing getting on an attempted murder trial with two defendants on Tuesday... and getting off a bit early of Thursday, not a bad finish. Work paid for one of the days, and for the day I was actually on a jury I think I get 15 bucks and a letter of thanks from the judge. (I'll frame the letter..)
After that, I worked straight through until Tuesday and flew to Chicago, (Midway) on Wednesday and met a group of people from our Southwest region. We picked up our rental and then visited three of our stores in the Chicago area, and then drove to Milwaukee for the American Cheese Conference. We checked in to the very lovely Hilton there, which was built in 1928. It''s a fantastic old hotel in immaculate condition, the service was great! We had dinner at a place nearby, (I had a brat, since we were in brat country) and we all tucked in early enough for the nite.
The next morning, we met for a buffet breakfast in the hotel and then went to our first seminar; "Affinage", which was interesting enough, and then after a break we had lunch, again provided by the hotel. The food was O.K., but just O.K. And we are hard to please...
After lunch, some of us did a seminar on traveling for cheese, (for which I will be doing a presentation next year), and after that we had drinks in the hotel bar and then went off to meet the Midwest team for a dinner that they were hosting at a very good natural and organic restaurant. I have to admit that my expectations were not high for this dinner, but I was pleasantly suprised! This place was fantastic! I had the best carpaccio (with fresh white truffles) that I have ever had, and the organic beef tenderloin was stellar! The wine selection was not so good, so we drank Chimay which served us well. We sailed back to the hotel bar and had some more drinks, mostly the local brew and managed to get up to our rooms.
The next morning, I met some of our group for breakfast and then went to a retailing seminar that was most interesting. There were a lot of people there from the industry, (most of the really big players) and a lot of cheese makers, all trying to figure out how to sell more cheese. Considering the fact that many of the people in the room would gladly cut each other's throats in competitive merchandising, it was a civil enough panel and imformative.
For the afternoon, we all went to busses and proceeded to visit a couple of gourmet retail stores, one of which was interesting. The other store featured a nineteen year old "Miss Wisconsin Swiss Cheese Queen" with goopy pageant hair and a rhinestone tiara handing out samples. I'm sorry that I do not have a picture of her for you, but there was just no way that I could have done it! I thought it would be cute to have our regional cheese coordinator doing a graceful bow to the Swiss Cheese Queen... but that made her laugh so hard that the picture was out of the question. (I love her, she has such a good sense of humor! She always gets it.)
You see the poor girl, who looked like she would have rather spent the day in hell, was standing in front of an enormous display of Velveeta!
The bus delivered us back to the hotel, where we had an hour or so to rest and then...
...we went to the Milwaukee Art Museum a very amazing building on the shore of Lake Michigan for a reception. The wings that you see in the pic fold up and down during the day. It's extraordinary; the building is a work of art. And there is art inside.
Like this Chihuly glass installation. Well, I just love Chihuly, and within seconds of saying that out loud, I was in conversation with a well heeled cheese maker that owned a few pieces. Then I finally met the woman from Neal's Yard that had set up our (Massy's and my) visits to the Irish cheese makers and was able to thank her in person for her help (she had been sequestered as a judge for two days...) and also tell her that the article that I wrote for the company newsletter was going to be published soon, and that after that she was welcome to use it for any promotional purposes. She seemed happy about this, and she should be; it's a good piece. And I was happy too. It's a good example of what I can do when someone sends me out on a cheese trip.
The next morning after breakfast, I hooked up with my regional coordinator and some other people from our region and we reported for duty at the main ballroom to set up the vast displays of cheese for the big event that night. I got one of the tables to do, not the biggest display, but still.... Eight hours later we had finshed and my group went downstairs to the bar for some refreshments. After a while, we went back upstairs quickly to change into some less funky clothes and attend the big event. After all the displays are built, everyone leaves the room and the judges come in and place the various first, second, and third ribbons on the winning cheeses that were scored during the previous two day judging period. Then we all get to go in and see who won. (The table I did looked rather perfect with a cascade of ribbons in perfect symmetry down the front, as if I knew who would win for that category, but that was just blind luck. The pics that follow are of two of the tables, but not of the one I did. I haven't got a pic of that yet, but will soon from another source. My camera battery went out... doh!)
We went around tasting each of the winning cheeses, at least the ones that I hadn't tasted while I was setting up, and dishing a few of the choices while agreeing with most of the others. There were some amazing cheeses! My new favorite blue is the Crater Lake Bleu. It's a brilliant blue cheese, and most important for this competition, it's a brilliant American blue! It's original in it's flavor profile, not an imitation of a continental cheese. It was made by Ig Vella, the son of the man perfected Vella Dry Jack and a legend in cheese making in the Sonoma Valley.
There were other choices that stood out, but this was the big one for me. (Carr Valley's Gran Canaria won "Best of Show" and it was great, but I am a blue and washed rind fanatic so it wasn't as big of a deal for me.)
There were over 800 cheeses this year for the competition, about two hundred more than last year and twice as many as the year before. American artinisal cheese making is beginning to come into it's own and we are not just making imitations of the great cheeses of Europe, we are charting our own course. And that's a good thing.
We spent the rest of the evening in the hotel bar, which we had adopted as our place to meet, arguing about the various merits of the cheeses that we had seen and discussing how we might merchandise them in our stores and what wines and beers might work with them and then as it got later, we talked about how we felt about what we do and how we get through each day of work.
These are my people.
I work with an amazing group of people; we are passionate about the stuff we sell because we love it so. The cheeses that we sell are alive; pockets of protein protected by a microbial community with an amazing complexity and a venerable history. The flavors and textures are linked to the land; a cheese is a product of it's locale, the grass and soil, the terroir. The animals that feed on that environment, produce milk that is flavored by what they eat and the cheese makers work with the local microbial population, often brilliantly, to produce something that is wonderful, and sometimes sensually awe inspiring. And every one of us involved from farm to market, goes totally over the top when someone gets it right.
So, anyway... next is Vegas to meet luca and see GC and Bok, and then a drive down to Santa Fe... (we may or may not get to see Alex there, we're still working on the exact dates).
Other changes in my life are on the table, but nothing definite yet.
Just a lot of very interesting possiblities... and out of that pile will come what may.
I'm ready.
durlx


